Our Mission

It would be fair to say we are obsessed with creating awesome equipment.

This is because we understand how frustrating it is to have your ocean time reduced due to the sun/wind/cold or because your equipment is damaged. We also know how hard it is to find a hat that doesn't get in the way, come off or impact your experience. 

We create versatile caps you can wear all day, use for literally any ocean activity and enjoy both in and out of the water. We also offer a range of ocean essentials that will not only keep you protected but also your gear.

Create better solutions

On a surf trip to Lakey Peak a few years back I lost a cap I had bought from a reputable surf brand on pretty much my first wave! I was devastated, partly because I expected more from the brand but mostly because it meant 10 days of shorter sessions, sunburn and raw eyes. I thought to myself, surely it can't be that hard to make a surf cap that actually stays on and does it's job!

So I decided to put 15 years of sportswear design experience (working for brands like Billabong, O'Neill & Salomon) to good use. And I've only just started!

- Roland (Founder)

Reduce skin cancer

I still vividly remember rocking up to school most Mondays so sunburnt I had blisters on my nose. We spent so much time in the water as kids the sunscreen just couldn't keep up!

I religiously wear a cap now, firstly to avoid getting skin cancer but even more importantly to set an example for my children, so they don't have the same irreversible damage that I do.

But the best part is we get to spend loads more time in the water!

- Roland (Founder)

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Keep you protected

Our Ocean Essentials range is built for life in and around the water - thoughtfully designed to protect both you and your gear from the elements.

From harsh sun and salt exposure to wind, cold and long days outdoors, every piece is crafted with performance, durability and comfort in mind. We focus on practical design that works hard, so you can stay out longer, move freely and trust that your equipment is protected wherever your adventures take you.

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Our Promise

Our promise is simple: to deliver exceptional customer service, products you can rely on, and an experience that genuinely adds value to your life.

We stand behind the quality of everything we create, using considered design and durable materials to ensure our products perform when it matters most. If it doesn’t meet our standards — or yours — we’ll make it right. Beyond great gear, we’re committed to improving people’s lives by supporting time spent outdoors, encouraging connection with the ocean, and building a community grounded in trust, integrity and care.